1. Privacy Policy

Last Updated: April 19, 2026

Introduction

This Privacy Policy describes how [Company Name] (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website at [Website URL] (the “Site”).

Information We Collect

We collect information that identifies, relates to, or could reasonably be linked to you. This includes:

  • Contact Information: Name, email address, phone number, and property address provided via our contact forms.
  • Device and Technical Data: IP address, browser type, operating system, and user agent.
  • Marketing Identifiers: Google Click ID (GCLID), GBRAID, and WBRAID.
  • Usage Data: Pages visited, time spent on site, and referral URLs.

How We Use Your Data

We use the collected data for the following purposes:

  • Lead Management: To process your service requests and manage our communication with you via our internal lead management system.
  • Conversion Tracking and Attribution: To measure the effectiveness of our advertising campaigns by linking website submissions to specific ad clicks.
  • Value-Based Bidding: To report anonymized conversion outcomes and job values to advertising platforms (e.g., Google Ads) to optimize our marketing ROI.

Data Sharing and Hashing (Google Ads Requirements)

To comply with Google’s Enhanced Conversions and Customer Match policies, we utilize data hashing:

  • Hashing: Before transmitting contact information (email or phone number) to third-party advertising platforms for attribution, we use a one-way hashing algorithm (SHA-256). This process converts your information into a string of characters that cannot be reversed, protecting your PII while allowing platforms to match conversions to their records.
  • Third-Party Service Providers: We share data with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Ads for analytics and advertising purposes.

Cookies and Tracking Technologies

We use first-party cookies to store marketing identifiers (GCLID) and UTM parameters. These cookies typically have a duration of 90 days and are used solely for attribution and improving user experience. You can manage or disable cookies through your browser settings.

Your Rights and Opt-Outs

Depending on your location, you may have the right to access, correct, or delete your personal data. You may also opt-out of personalized advertising by visiting: